Central Village operates under the concept of Thai identity and characteristics to differentiate from premium outlets in other countries. Thailand’s first international outlet shopping village offers extraordinary shopping among visualization and materializes of Thai-ness that everyone can instantly understand and relate to without any prior experience or knowledge about the country.

The unique semi-outdoor shopping space is enhanced by modernized Thai characters, from master planning to every detail. The traditional and identity housing, pure materials, beautiful patterns, man crafting, and water living, with the lush foliage and tropical vegetation by design. Marvel at modern Thai architecture with its elegant gable roofs and intricate façade designs. The landscape concept design was inspired by traditional Siam riverside living. Chaopraya river is the main river and living heart of Siam (Rattanakosin Island). Central village is dominated by the village's zoning, which is a metaphor for traditional living between a palace (as a Luxury court) and four village clusters. The Pure materials and crafting artistry of Thai people are represented in 4 zonings, Wood zone, Mold zone, Wicker zone, and Metal zone. Each, with its specialization and beautiful, lush landscaping with differences in shape and form, creates an unforgettable shopping experience. Diamond shape, folding door, water market, waterfront house, potted, woodwork, and metal craft are in a coherent place for this project.

Due to its site location, the area is likely to flood which made it challenging to control the flooding level. Our design team delicately solved problems by elevating all structures over the flood area. Therefore, plant species were selected to solve these existing site conditions with poor light conditions and salty soil quality to accomplish this successful project. Land cut and fill to support the water flood level. Meanwhile, deconstruction costs by planting tall trees from the lower level area and penetrating void some areas for growing the tree from the bottom up to above for increasing shade and natural space.